Six photoreal concepts for your pitch to The Walker Greenwich Village. Each one is built on the hotel’s own rooms and your own tile, shown at its true 8-inch size, with the lounge full on a good night. The skylight leads; the fireplace, the booths and the bar follow.
Your brief asked for every frame to make the owner picture more light, more events and more bookings. Each concept lists the argument it makes, so you can pick the ones that land with this owner.
The skylight well is lined edge to edge, so the afternoon sun comes through the glass, hits hundreds of facets and lands on the room below as soft, scattered light. Every table is taken and a server is mid-stride. It’s the frame that anchors the pitch.
At night the tiles pick up every candle and sconce in the room and hold it overhead like a band of small stars, a direct echo of the ayeneh-kari ceilings behind Mirraj. A pianist plays in the corner while a couple listens with their drinks.
One wide frame shows how the pieces work together: the glinting band along the skylight well, the framed panel over the fire, and the lounge at full capacity around the piano. It answers the owner’s first question, which is what the room looks like as a whole.
The plain mirror above the mantel becomes a framed panel of 20 tiles. The fire lights it from below and guests gather around it with a drink. It’s the most approachable first purchase if the owner wants to start small.
Up close, every tile is your own design: four stars around a central sunburst, with clean seams.A long panel runs above the banquettes and catches the candlelight and teal velvet below it. It makes the dining room read deeper, and it gives every booth a backdrop guests will want to photograph.
The tiles are turned in different directions, so each one catches the room a little differently, as real faceted glass would.A warm light hidden under the marble counter washes down the tiled bar face, so the whole front of the bar glows. Guests are on every stool with martinis in hand and the bartender is mid-shake. This is the shot people post.
The tiles in these concepts come from your own product photography, set in an 8-inch grid and fitted to each wall in perspective. At true size the pattern reads as a fine field of light rather than a few large shapes, which is closer to the mirrored ceilings that inspired Mirraj and easier for an owner to picture installed.
| Placement | Tiles | Approximate size | Concepts |
|---|---|---|---|
| Skylight well panels | 7 × 4 per panel | 56 × 32 in | 01, 02, 03 |
| Above the fireplace | 5 × 4 | 40 × 32 in | 03, 04 |
| Behind the booths | 14 × 4 | 112 × 32 in | 05 |
| Bar face | about 4 tall | about 32 in tall | 06 |
We drop the concepts into the Walker presentation and add a slide on tile counts and sizes for each placement, so the owner can picture the order as well as the room.
A vertical version of the concept film for Reels and Stories, so the Walker can share the vision the day it is installed.
Send us photos of the next space and we return concepts in the same style, built on your real tile every time.
The six concepts brought to life: candlelight, firelight and guests moving through the room, with the tiles catching all of it. 37 seconds.
Rebecca, RPKreative · rpkreative.com